Assignment 3

1. Buyer's Persona
Name: Alex
Age: 25
Education: Some College
Hobbies: Video Games, Shooting, Travel, Medieval History, Music
Relationship Status: Married
Children: 2
Veteran
Hunter
Golfer
Gamer
Binge Watcher
Family Man

2. Evaluate a landing page
This particular landing page can call to several different types of people.  To this buying persona, it calls to a Northern hunter who may have been stalking game and is waiting for the perfect moment to take his prey.  However if it were a polar opposite buying persona, it could set in mind the conservationist and a wildlife preservation mindset.  This is a very versatile landing page as it can mean so many different things to different people without setting one thing into play for everybody.

3. Create a landing page
This created landing page shows adventure either with hiking through the woods or the snowy mountain in the distance.  It could be used for a skiing expedition company that is trying to attract backwoods skiers to their company for the best fresh powder hiking and ski adventures.  It shows lands that many people would never even dream of setting foot on, never mind climbing a bold face for possibly days only to ski down it for less than an hour.  This would be best used by a travel service company to promote winter getaways or nomad skiers to travel through them.

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