Discussion post 4
1. The top 5 countries to which Maine exports are Canada, Germany, China, Malaysia, and Japan. This is not surprising as there is very easy access for trade of goods to Canada based on proximity, Germany and Japan are two of the largest growing business countries globally, and China and Malaysia are some of the largest importers and exporters of goods. As Germany continues to grow as a cornerstone of international business, I would believe that they are among our most important trade partners moving forward.
2. The top 5 PRIZM groups in Windham, ME are Fast Track Families (Upscale Middle Age Family Mix), New Homesteaders (Upscale younger Mostly w/ Kids), Pickup Patriarchs (Upscale Older Mostly w/o Kids), White Picket Fences (Midscale Younger Family Mix), and Hometown Retired (Midscale Older Mostly w/o Kids. I am not too familiar with Windham as a community as I have not lived here very long and havent really gotten involved in community events, however most of what I have encountered is more of a middle class society with lots of farmland and farmers to take care of it. There is a bit of a suburban sector closer to the Falmouth side, but is primarily rural.
3. I feel as though if I were in charge of international marketing and sales for a US based automobile manufacturer, I would want to get into as many international markets as possible. The first step would be to learn what the market is in that country for vehicles and what of my cars would sell well. In a country that uses only small, fuel efficient cars, it would not make sense to attempt to market a large gas guzzler in such an economy.
4. I believe that in the US, Social status is one of the biggest influencing factors in a car buying decision. It is all too frequent an occurrence that a consumer will go with what will make them cool or popular, as opposed to what is the most logical or economical decision. There are certainly some historical aspects that are largely personal in the decision making process. These such personal histories may be bad experiences with a specific brand or manufacturer that will lead them away from buying that type of car.
5. In Japan, the culture is far more economical and logical than it is in the US. It is also far more densely populated which leads to smaller, more fuel efficient vehicles being the most popular kind. With a lot of the US cars being larger and less fuel efficient, it makes little sense for a Japanese consumer to purchase an American vehicle.
6. When BMW started becoming popular in China, it was popular in a very small targeted segment of the population. That was mostly the younger, more affluent bit of the population who has started following some of American culture and have become irresponsible drivers. With these irresponsible drivers trying to drive a vehicle that they are less than capable of safely driving, they have caused many accidents that have had fatal results. This has lead to the belief in China that it is the cars and not the drivers who are unsafe and has thus lead to all but a full strike from the nation against BMW. I believe that this is an incident that can be overcome by BMW by marketing their cars as safer and proving this by marketing towards a more responsible segment of the Chinese population to drive them.
2. The top 5 PRIZM groups in Windham, ME are Fast Track Families (Upscale Middle Age Family Mix), New Homesteaders (Upscale younger Mostly w/ Kids), Pickup Patriarchs (Upscale Older Mostly w/o Kids), White Picket Fences (Midscale Younger Family Mix), and Hometown Retired (Midscale Older Mostly w/o Kids. I am not too familiar with Windham as a community as I have not lived here very long and havent really gotten involved in community events, however most of what I have encountered is more of a middle class society with lots of farmland and farmers to take care of it. There is a bit of a suburban sector closer to the Falmouth side, but is primarily rural.
3. I feel as though if I were in charge of international marketing and sales for a US based automobile manufacturer, I would want to get into as many international markets as possible. The first step would be to learn what the market is in that country for vehicles and what of my cars would sell well. In a country that uses only small, fuel efficient cars, it would not make sense to attempt to market a large gas guzzler in such an economy.
4. I believe that in the US, Social status is one of the biggest influencing factors in a car buying decision. It is all too frequent an occurrence that a consumer will go with what will make them cool or popular, as opposed to what is the most logical or economical decision. There are certainly some historical aspects that are largely personal in the decision making process. These such personal histories may be bad experiences with a specific brand or manufacturer that will lead them away from buying that type of car.
5. In Japan, the culture is far more economical and logical than it is in the US. It is also far more densely populated which leads to smaller, more fuel efficient vehicles being the most popular kind. With a lot of the US cars being larger and less fuel efficient, it makes little sense for a Japanese consumer to purchase an American vehicle.
6. When BMW started becoming popular in China, it was popular in a very small targeted segment of the population. That was mostly the younger, more affluent bit of the population who has started following some of American culture and have become irresponsible drivers. With these irresponsible drivers trying to drive a vehicle that they are less than capable of safely driving, they have caused many accidents that have had fatal results. This has lead to the belief in China that it is the cars and not the drivers who are unsafe and has thus lead to all but a full strike from the nation against BMW. I believe that this is an incident that can be overcome by BMW by marketing their cars as safer and proving this by marketing towards a more responsible segment of the Chinese population to drive them.
Comments
Post a Comment